Every Mosman seller wants the same thing from their home sale: an above reserve price and a campaign that is over within weeks, not months.

Achieving an excellent selling price gives you more choice for taking the next step on your property owning journey, while selling quickly frees you from the stress of a drawn-out campaign and endless open home days.

To get what you want from your Mosman property sale, it makes sense to know what your buyers are looking for. Meet their needs and they will be more likely to meet yours.

Who is your buyer?

You may have heard of the concept of a ‘target audience’. This applies in business and refers to the people who are most likely to purchase a product. Marketers and product developers tailor their work to this demographic and look to address their specific needs.

The same goes for a home sale. You may be selling a premium property that is more status symbol than family home. Or your house could be ideal for a young family. It may have great security, making it ideal for someone who spends a lot of time overseas.

Determining your ideal buyer will help you figure out what it is they want. This will allow you to prepare your property and create a marketing campaign that speaks directly to them.

What Mosman home buyers want

A simple, easy process

With prices in Mosman soaring ever higher, it is safe to say the target buyer is well-established financially. Accessing cash isn’t often a problem so your buyer may be keen to put in an early offer.

Consider this ahead of time and plan to be able to respond. Will accepting an early offer make sense or are you going to hold out until auction day?

With busy, high-profile professionals the most common property purchasers in Mosman, your buyer has convenience in mind. Ideally, they will be able to move in without the need to renovate or upgrade. Present your home with an up-to-date kitchen and no repair jobs required. Check things like air-conditioning and security gates so they are operating well when the buyer or their representative comes to visit.

Little fanfare

Discretion is often important to Mosman property buyers. It isn’t possible to keep the final price a secret indefinitely but it makes sense to work with an agent who has experience dealing with someone who doesn’t want their name highlighted during the process.

Read more: How to sell your Mosman home off market

If your agent feels someone with a profile may be interested in your home, be open to the idea of private inspections.

Looks that impress

Then there’s the ‘wow’ factor. Which elements of your property make it the envy of all who surround it? Perhaps it is off-street parking for two or more vehicles. It could be the beautiful swimming pool or the historic features.

When you work with your agent to market your property, talk about the biggest drawcard. Your marketing should be able to set your home apart from the competition by highlighting its best features.

Like anywhere, Mosman property buyers will definitely have a few things on their wishlist. A great view, a beautifully finished home, proximity to schools, shops and public transport and a quiet location will all encourage buyers to pay more. Each of these ‘boxes’ will push up the price so if your property ticks any of them, make sure buyers know all about it.

To be sure about what buyers want so you can give them reasons to choose your Mosman home, work with an agent who knows the area. This professional will have an extensive database of contacts and will know which buyers have just missed out. He or she can share tips with you to reach your target audience and maximise the results of your sale.

Jonathon De Brennan & team

Jonathon De Brennan & team

As Principal of De Brennan Property, I'm proud to offer a bespoke real estate service for clients with properties located in and around Mosman. Having repeatedly delivered record results across Sydney’s Lower North Shore, our proven home sale strategies achieve enviable prices for local, expat and international clientele. Your property campaign will be unique and tailored specifically to your property and it's ideal buyer. You'll receive daily contact from me alongside a personalised level of service from my dynamic team.

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