When it comes to selling your property, the only day more important than auction day is your home open.
This is the moment when buyers fall in love. However, these buyers are a savvy bunch. If there aren’t a lot of people around, they will prepare to bid low in order to secure their new property for less.
A busy and crowded Mosman open home creates a sense of panic for buyers. They know they will have to put forward the maximum possible amount of money to be the successful bidder. You may even find some strong offers come in before auction, saving you time and money.
Encourage a flood of visitors to your Mosman open home with the following strategies:
Prepare, prepare, prepare
Before you list your home for sale, you need to make sure it is looking its best. This means spending some time and money to invest in a fresh coat of paint, repairs and upgrades. Your home will need a facelift inside and out so it is camera ready.
This is the time to start decluttering, or at least move extra furniture and belongings out of sight. It is often recommended to work with a stylist at this time. Starting from around $2,000, these professionals can completely re-furnish your property so it looks modern, spacious and appealing. The items they bring in are leased and your property stylist can also put your things carefully in storage if need be.
Focus on marketing
The main strategy to get the maximum number of people to your open home is to get as many people to see your online and print advertisements as possible.
Your Mosman real estate agent will discuss with you the best approach to market your home. Your strategy will definitely include glossy photographs of the property inside and out, plus a compelling description and a clear floorplan. Your agent will also use a combination of brochures, newspaper and online advertising and signboards to ensure your property stands out to interested buyers. They may also post preview images and teasers on social media to pique curiosity.
Video media is another clever property marketing strategy. Your agent may create and post a virtual tour or could even use striking drone footage. Another approach is to create a video starring the property owner — you. Tell the camera why you have treasured your time in the property and the buyer will begin to form an emotional connection.
Skip the school holidays
You need to schedule your open home for a time when people are around. In Sydney, many families leave town during the school holidays so avoid these times. Skip the June long weekend and avoid scheduling your Mosman open home right at lunchtime, when people will be hungry and in a rush.
Invite buyers’ agents (and everyone else)
Increasing numbers of buyers are relying on their own representatives to inspect properties and negotiate on their behalf and selling agents welcome these professionals to the industry.
Often buyers’ agents will request a private viewing, but restricting access until open home day will remind them to act fast. Seeing a surplus of interested parties will have them on the phone to their clients telling them they have to get their cheque book ready.
You should also have an agent who is actively in touch with their database. On some occasions, potential buyers may fail to show up to an open home because they need a break from house-hunting or they don’t see its potential online. Some gentle encouragement from your agent will alert them to the fact that this property is not to be missed.
Welcome the neighbours
Some people don’t like the idea of the whole community having a sticky-beak around their home, but it does help to add to the numbers. Other buyers don’t have any idea who is just a curious local and who is genuinely interested amongst the crowd.
With some careful preparation and the help of a dedicated and experienced property agent, your Mosman open home will be bursting at the seams with interested buyers.
