Last month De Brennan property was excited to announce we had set property price records for not one but two homes in the area.

Almora House on Almora Street and 24a Burran Avenue in Mosman’s ‘Golden Triangle’ both achieved incredible prices. Unfortunately we can’t disclose the figures due to confidentiality agreements, however suffice to say the vendors were thrilled, not only with the result but the short timeframe it took to secure a sale.

Find out more about 2019’s highest Mosman property sales (as of August 2019).

How to sell a high end luxury property

Selling a majestic property with manicured gardens, sweeping views, multiple bedrooms and extra bathrooms can be a very different process to selling a standard Sydney home.

For one thing, there is a far smaller pool of buyers. While many people would love to live in such a home, very few can take on the $10 million and above price tag.

The first step to sell a high end home as its owner is to work with someone who has extensive experience dealing with real estate sales at this level. They will know the right strategies and how to capture the interest of every potential buyer, both at home and overseas.

Here are a few top-level tactics of a luxury property real estate specialist:

A thorough plan

Your real estate agent will talk to you about timing, the current market, marketing and more so nothing is left to chance with your luxury property sale.

Your strategy will be unique to your property, but it may include press releases to optimise attention or an extended game plan to ensure the home is in perfect condition and ready for its new owner to move right in.

There’s also a discussion to be had about auction vs private treaty. Your agent will let you know the pros and cons of each before devising a strategy with you. If you’d prefer your sale price to be kept private, private treaty will be the best approach.

Find out more about a confidential property sale.

Stunning presentation and photography

Buyers paying a premium for property need to be drawn in, hook, line and sinker. Your advertisements must include as much detail as possible.

A few snapshots won’t do. Your photographer should be an expert in photographing luxury homes and should capture the property’s highlights from several angles.

Include photos of the home’s exterior and the views so buyers fall in love with their beautiful new home.

A stylist is also a must. Even if you have impeccably arranged your home with expensive pieces and high-quality items, a stylist will be able to let you know how to present it in a way that maximises space and liveability.

If you have a lot of belongings, a stylist will remove items from your home, putting them securely in storage to make the place look more spacious. If you have gone with a minimalist look, your stylist may bring in a few key pieces to create a more homely feel.

It’s all about creating the ‘wow factor’ first impression with beautiful photography and stylishly presented rooms.

Extensive marketing

Marketing a luxury home involves far more than a basic online listing.

Your home will be extensively promoted across mediums to the market who would be most interested in buying it. Your agent will discuss in depth the strategies they will apply with you and will explain why they work. They may include feature spots in glossy weekend publications, targeted online advertisements or printed mailcards.

Your Mosman real estate agent will also reach out to their database of interested buyers via email and phone. This list will have been carefully curated over many years and will include buyers who missed out on recently listed properties of a similar size and who will be motivated to make an offer on your home.

Finally, your luxury property specialist will employ tactics to reach foreign buyers looking to relocate or invest on the lower north shore.

Proactive communication

The stakes are high when you’re selling a luxury home. With this in mind, your real estate agent will make themselves available to keep you up to date at every stage. You should never be left wondering what’s going on!

Proactive communication will extend to the buyer as well. Through fast, responsive communication and astute negotiation, buyers will be encouraged to bid high and bid early so they avoid missing out.

We are pleased to have sold both Almora House and the Burran Avenue property in under nine weeks and both at outstanding prices. We also have several buyers who missed out on these homes on our database, waiting for the next opportunity. For more information about selling your luxury property with a leading Mosman real estate agent, get in touch today.

Jonathon De Brennan & team

Jonathon De Brennan & team

As Principal of De Brennan Property, I'm proud to offer a bespoke real estate service for clients with properties located in and around Mosman. Having repeatedly delivered record results across Sydney’s Lower North Shore, our proven home sale strategies achieve enviable prices for local, expat and international clientele. Your property campaign will be unique and tailored specifically to your property and it's ideal buyer. You'll receive daily contact from me alongside a personalised level of service from my dynamic team.

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