Having the internet on our desks, on our laps and in our pockets means we can find a date, a brand new outfit or our next hotel booking from anywhere, at any time. In fact, research has shown that 82 per cent of shoppers will consult their phone before making an in-store purchase.
Property is a similar story. Most homebuyers will spend hours trawling through listing sites before they attend a home open in person. This is why your listing must stand out online.
Here’s how to create a digital presence for your home that isn’t only click bait, but gets your buyers hooked.
Share your show home
Daily life means homes are cluttered and chaotic but the picture you present to the world must be as close to perfect as possible.
Think Vogue Living or House & Garden magazine, with immaculate tidiness and furniture arrangements that highlight your home’s best features.
Before the photographer arrives, the absolute least you can do is clean and declutter, removing personal objects such as photographs from sight. Ideally, you will have a stylist on board who can add or remove furniture and present your property looking its Sunday best.
Consider how quickly you scroll around websites before you stop and take action. The photo of buyers see first must be the real ‘money shot’ that stops them in their tracks and makes them want to find out more.
Photos: don’t hold back
Once your Mosman home listing has caught your buyer’s eye, the longer they spend looking at the advertisement, the better.
Each beautiful, edited photo will help to create the all-important emotional connection. Keep them coming and make sure you have a qualified professional who has experience in home photography to do the job. You can also speak with your agent about retouching, which won’t change the look of the home but can brighten the sky and even edit out removable items.
While you’re at it, include a floor plan. This gives a clear display of your home’s layout and is a practical element buyers love.
Words count
Good copy is as essential as great-looking photos. A clever copywriter will craft this content to appeal to your ideal buyer, be they upsizers, families or investors. The words in your online listing will put buyers right in the picture (so to speak), explaining why this Mosman home is their dream property.
Extra details within the copy will also sell your home. This means sharing information about local facilities, transport and the features of the local area.
Roll camera
A video or virtual tour of your Mosman home is another element that will make buyers stop and click. Add a compelling voiceover, appealing music and even a clip of you talking about why you have loved living in the home.
Video has an almost magical power to form a connection with buyers. As they move through your home, they will begin to picture themselves living there.
Stunning drone footage can be another tactic to create a show-stopping video and capture the attention of potential buyers.
Be everywhere
Promoting your Mosman home online doesn’t stop at sites like Domain and realestate.com.au.
Sharing your listing on social media will give it even more exposure. It also gives people the chance to comment, ask questions and share with their friends. Again, the right wording is essential, with limited space available to grab attention.
For Mosman homes, international websites are also key to attracting interest from buyers. Many foreign investors have their eye on Australian property so speak with your agent about maximising your presence on property websites in countries like China and Japan.
It is important to present your home in its best light to buyers before they even walk through the door. Once they have fallen in love, a great deal of the hard work is done. The pictures and videos they look at time and time again will encourage competitive bidding and result in a higher sale price for your Mosman home.
