In Mosman, because people tend to be away during school holidays, most properties are listed for sale during the school term.

Buyer numbers often slow over winter, so many believe autumn and spring that the best times for selling a luxury home.

However, the summer months can provide a clever opportunity for a home sale. This is for the following reasons:

International visitors

While many local Mosmanites head to the South Pacific and other holiday locations during and after Christmas, overseas travellers flock to Sydney. We live in an appealing international tourist destination, after all.

Mosman property buyers are often overseas investors or expats who want to come home. If they are visiting during summer, they may be interested in making a purchase, or making enquiries at the very least.

You and your agent may agree that an autumn campaign is a good idea, but have a chat about the potential for accepting an early offer. If your agent has a call from an interested buyer in January and knows you are close to being sale ready, you may be able to skip the selling process almost entirely.

With prices being strong in Mosman throughout 2019, you won’t be expected to drop your price in summer just to make a sale.

Silent sales

Those who wish to sell without listing publicly use January as an opportunity to fly under the radar.

At this time, there is less likely to be interest from the media or public around the sale of your home. A quick and quiet transaction can happen without anyone taking much notice.

To pull this off, you need the support of an experienced and hard-working agent. They need to be well connected so they can reach out to buyers’ agents and interested parties. If they can find more than one eager buyer, you will be able to negotiate a better price.

Find out more about selling off market.

Preview campaigns

If an auction is part of your strategy, use the Christmas holiday period to see where your home sits in relation to the market.

A ‘soft launch’ with inspection by invitation only can be used to ascertain your Mosman property’s value. Those who take a look in summer may return to bid enthusiastically after a bigger campaign kicks off when Sydney picks up in February. If you don’t get the feedback you were hoping for, you can use the time to make upgrades and changes so your home is more appealing.

Desperate buyers

Imagine shopping for property all year, only to be outbid every time. You would be ready to make an offer if a nice home came up, no matter what the time of year.

Desperate buyers have good budgets and want to make a quick purchase. Their ears will prick up when they hear of a Mosman property for sale over summer, even if they are overseas at the time.

With less competition on the market, a summer sale can be an excellent opportunity for you to get in front of motivated buyers and sell at a premium.

If you do want to sell over summer or in autumn 2020, now is the time to start planning. With only a few weeks left till Christmas, there is a lot to do. Talk to your real estate agent about timelines, current interest and what you need to take care of to attract the best buyers for this time of year.

Jonathon De Brennan & team

Jonathon De Brennan & team

As Principal of De Brennan Property, I'm proud to offer a bespoke real estate service for clients with properties located in and around Mosman. Having repeatedly delivered record results across Sydney’s Lower North Shore, our proven home sale strategies achieve enviable prices for local, expat and international clientele. Your property campaign will be unique and tailored specifically to your property and it's ideal buyer. You'll receive daily contact from me alongside a personalised level of service from my dynamic team.

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