No doubt you have spent years and thousands of dollars turning your home into a dream property, adding a stunning swimming pool, an outdoor kitchen, a stylish new bathroom and all the mod-cons.
Now it is time to sell, your home has everything it needs to appeal to buyers. You can’t change the address, the size, or the location, so how can you take extra steps to boost your property price?
Here are two strategies the best real estate agents will share with you to add those extra thousands to your sales figure. With a small investment, these can provide big returns.
Boost your property price through presentation
Mosman is always in high demand from buyers but at any given time your property is up against the other listings in the neighbourhood. To stand out, it needs to look picture perfect on open day.
Consider this: you’re going to an open home, excited at the prospect of putting in an offer. When you walk in, there are boxes everywhere, scribbles on the wall and stained carpet. The garden is growing out of control and the front gate is missing a hinge. It is hard to look beyond the mess to see the attributes of the home. Will you put in an offer? Perhaps, but it will not be high.
A week later, you visit the same home. It has been fully painted, the carpets have been steam cleaned and the bed linen is brand new. Outside, the pedestrian strip is neat as a pin, hedges are trimmed and the lawn looks green and healthy. What would your offer look like now so you could move into this lovely place?
Presentation matters. When people buy a home to live in, they tend to make an emotional, rather than a transactional decision. If the property looks fantastic, is reassures them they are buying a home that has been loved and look after. They picture themselves doing the same and that emotional connection builds.
For the cost of a couple of thousand dollars to declutter and refresh your property, you may get three or four extra bids at auction. This can well and truly cover your initial outlay and leave you with many thousands more in the bank.
Boost your property price: Competition
The second ‘secret’ to improving your final sales figure is the perception of competition.
Here’s another scenario: Your real estate agent lets you know they have the perfect buyer for your home. This buyer has finance approved and has been shopping in the area for months. Your house looks ready for a photoshoot with Home Beautiful when they walk in the door for an inspection.
But nobody else is there.
The buyer likes the house but they now want to think about it. Three days later they call back with a fairly decent offer. As the seller, you’re now faced with the choice between accepting a ‘so-so’ price or hoping someone else comes along with a better offer.
Now picture an open home crammed with people. After fighting to find a parking spot outside, that same buyer looks around and sees a line waiting to speak with the agent. This time, they won’t be holding back with their offer, making it quickly and at the very top of their budget.
This doesn’t mean you should rent a crowd. However, with a far-reaching marketing strategy and the help of a well-connected agent, there will be enough interest on open day to generate early offers.
With impressive presentation and marketing that draws in prospective buyers from far and wide, your property will be the one buyers fall instantly in love with. As a result, you’ll benefit from multiple offers and a final sale price which exceeds your expectations.
Need advice to sell your Mosman home? Speak to the professional team at De Brennan Property.